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週次 |
日期 |
單元主題 |
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第1週 |
2021-9-22 |
a.Classroom rules and this course purpose
b.Ch 11 Corporate Governance, social responsibility, and ethics
Objectives:
Understand the relationship between stakeholder management and corporate performance.
Describe the various governance mechanisms that are used to align the interests of stockholders and managers.
c.職場新鮮人不踩雷-1 & 2 --Student’s home work
d.Watch Movie 1: 大賣空 The big short (NetFix)—Student’s home work |
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第2週 |
2021-9-29 |
a.Quiz 1: Ch 11
b.Submit 職場新鮮人不踩雷-1
c.Ch 1 Strategic Leadership: Managing the Strategy-Making Process for Competitive Advantage
Objectives:
Identify the primary steps in a strategic planning process.
Discuss the role strategic leaders play in the strategy-making process.
d.Discussion: Watch Movie 1: 大賣空 The big short
e.Discussion: 職場新鮮人不踩雷-1
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第3週 |
2021-10-6 |
a.Quiz 2: Ch 1
b.Submit職場新鮮人不踩雷-2-1
c.Ch 2 External Analysis: The Identification of Opportunities and Threats
Objectives:
Practice the five-force model in details to understand the impacts of each force.
Explore the strategic groups for industrial analysis.
d.Ch 3 Internal Analysis: Resources and Competitive Advantage
Objectives:
Discuss how to utilize the VRIN model to identify the source and quality of competitive advantage.
Explain the meaning of value chain in reality and the maintenance a competitive advantage.
e.Discussion: 職場新鮮人不踩雷-2-1
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第4週 |
2021-10-13 |
a.Quiz 3: Ch 2
b.Submit職場新鮮人不踩雷-2-2
c.Invited-Speaker 1: inviting (Stone Shih)
d.HBR: What makes an effective executive by Peter Drucker, June 2004
e.Discussion: 職場新鮮人不踩雷-2-2
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第5週 |
2021-10-20 |
a.Quiz 4: Ch 3; HBR: Drucker
b.Ch 4 Competitive Advantage Through Functional-Level Strategies
c.California Management Review: The Strategy Concept I: Five Ps for Strategy by Henry Mintzberg, 1987
Objectives:
Explain how an enterprise can use functional-level strategies to increase its efficiency, quality, innovation and customer responsiveness.
Explain how to practice the Five Ps in strategic operation.
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第6週 |
2021-10-27 |
公司參訪 1 (One day or half day or evening time)
Objective:
Understand what the enterprise it is and study the possible subjects can be practiced as a project for this course.
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第7週 |
2021-11-3 |
a.Quiz 5: Ch 4; CBR: Mintzberg
b.Submit project C0
Project title. Research question, research purpose, expected results, and why so.
c.Ch 5 Business-Level Strategy
Objectives:
Explain the difference between low-cost, differentiation, focus or their combination strategies.
Discuss the value innovation practice and how to apply the blue ocean strategy in industry.
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第8週 |
2021-11-10 |
Mid-term
Watch Movie 2: 冰上奇蹟—Miracle
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第9週 |
2021-11-17 |
a.Quiz 6: Ch 5
b.Ch 6 Business-Level Strategy and the Industry Environment
Objectives:
Learn the strategies managers can identify the profit engines in fragmented industries.
Understand the competitive dynamics in industrial life cycle.
c.Discussion: movie 2: 冰上奇蹟—Miracle
Objectives:
Learn how to become a top-manager by setting the goal, forming a team, aligning the team, and so on.
Realize the practice how to lead a strategy through flank attack.
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第10週 |
2021-11-24 |
Quiz 7: Ch 6
Invited speaker 3—Inviting (Andy Hsi)
How to become a good product manager?
Objectives:
Explain how to develop o a new product development plan from idea to the development cycle control management.
Learn how to do the product segmentation, targeting , and positioning by case studies.
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第11週 |
2021-12-1 |
a.Quiz 8: how to become as a good PM
b.Submit project C1: what are new? Who care? So what?
c.Ch 7 Strategy and Technology
d.Ch 8 Strategy in the Global Environment
Objectives:
Describe the strategies that firms can use to establish their technology as the standard in a market.
Review the different strategies that companies use to compete in the global marketplace.
Explain the pros and cons of different modes for entering foreign markets.
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第12週 |
2021-12-8 |
a.Quiz 9: Ch 7
b.HBR- What leaders really do—John Kotter, 2001
Objectives:
Understand the differences between a leader and a manager.
Learn how to become an effective executive with many Q&A in the courses.
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第13週 |
2021-12-15 |
a.Quiz 10: Ch 8
b.Ch 9 Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing
Objectives:
Discuss how to strength business value chain with horizontal integration, vertical integration, and/or strategic outsourcing.
c.Wach Movie 3: 獵殺U-571—USS Seaviper
Objective:
Explain the determination of business leader—edge to make a difficult decision and associated execution.
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第14週 |
2021-12-22 |
a.Quiz 11: Ch 9
b.Submit project C2: final term-paper 1
c.Ch10 Corporate-Level Strategy: Related and Unrelated Diversification
Objectives:
Discuss the conditions that lead managers to pursue related diversifications versus unrelated diversification, and explain why some companies pursue both strategies.
c.Discussion: Wach Movie 3: 獵殺U-571—USS Seaviper |
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第15週 |
2021-12-29 |
Quiz 12: Ch 10
Ch 12 Implementing Strategy through Organization
Articulate how strategy is implemented through the right combination of organizational structure, controls, incentives, process, culture, and people.
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第16週 |
2022-1-5 |
Final-Term---no action |
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第17週 |
2022-1-12 |
a.Submit project C3: final term-paper 2
公司參訪 2
Objectives:
Enhance the reality of business proposals and their marketing evidence.
Face the challenges from sales department.
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第18週 |
2022-1-19 |
期末報告、學生互打成績
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